True success is measured by the feeling of knowing you have done a job well and have
achieved your objective.
Success is not measured by our position in life but by the obstacles we overcame to get
there.
Success in life is not determined by how we are doing compared with others, but by how
we are doing compared with what we are capable of doing. Successful people compete
against themselves. They better their own record and keep improving constantly.
Success is not measured by how high we go up in life but by how many times we bounce
back when we fall down. It is this bounce back ability that determines success.
EVERY SUCCESS STORY IS ALSO A STORY OF GREAT FAILURE
Failure is the highway to success. Tom Watson Sr. said, "If you want to succeed, double
your failure rate."
If you study history, you will find that all stories of success are also stories of great
failures. But people don't see the failures. They only see one side of the picture and they
say that person got lucky: "He must have been at the right place at the right time."
Let me share someone's life history with you. This was a man who failed in business at
the age of 21 ; was defeated in a legislative race at age 22; failed again in business at
age 24; overcame the death of his sweetheart at age 26; had a nervous breakdown at
age 27; lost a congressional race at age 34; lost a senatorial race at age 45; failed in an
effort to become vice-president at age 47; lost a senatorial race at age 49; and was
elected president of the United States at age 52.
This man was Abraham Lincoln.
Would you call him a failure? He could have quit. But to Lincoln, defeat was a detour and
not a dead end.
In 1913, Lee De Forest, inventor of the triodes tube, was charged by the district attorney
for using fraudulent means to mislead the public into buying stocks of his company by
claiming that he could transmit the human voice across the Atlantic. He was publicly
humiliated. Can you imagine where we would be without his invention?
A New York Times editorial on December 10, 1903, questioned the wisdom of the Wright
Brothers who were trying to invent a machine, heavier than air, that would fly. One week
later, at Kitty Hawk, the Wright Brothers took their famous flight.
Colonel Sanders, at age 65, with a beat-up car and a $100 check from Social Security,
realized he had to do something. He remembered his mother's recipe and went out
selling. How many doors did he have to knock on before he got his first order? It is
estimated that he had knocked on more than a thousand doors before he got his first
order. How many of us quit after three tries, ten tries, a hundred tries, and then we say
we tried as hard as we could?
As a young cartoonist, Walt Disney faced many rejections from newspaper editors, who
said he had no talent. One day a minister at a church hired him to draw some cartoons.
Disney was working out of a small mouse infested shed near the church. After seeing a
small mouse, he was inspired. That was the start of Mickey Mouse.
Successful people don't do great things, they only do small things in a great way.
One day a partially deaf four year old kid came home with a note in his pocket from his
teacher, "Your Tommy is too stupid to learn, get him out of the school." His mother read
the note and answered, "My Tommy is not stupid to learn, I will teach him myself." And
that Tommy grew up to be the great Thomas Edison. Thomas Edison had only three
months of formal schooling and he was partially deaf.
Henry Ford forgot to put the reverse gear in the first car he made.
Do you consider these people failures? They succeeded in spite of problems, not in the
absence of them. But to the outside world, it appears as though they just got lucky.
All success stories are stories of great failures. The only difference is that every time they
failed, they bounced back. This is called failing forward, rather than backward. You learn
and move forward. Learn from your failure and keep moving.
In 1914, Thomas Edison, at age 67, lost his factory, which was worth a few million
dollars, to fire. It had very little insurance. No longer a young man, Edison watched his
lifetime effort go up in smoke and said, "There is great value in disaster. All our mistakes
are burnt up. Thank God we can start anew." In spite of disaster, three weeks later, he
invented the phonograph. What an attitude!

Read or listen to something positive first thing in the morning. After a good night's sleep
we are relaxed and our subconscious is receptive. It sets the tone for the day, and puts
us in the right frame of mind to make every day a positive day. In order to bring about
change, we
need to make a conscious effort Andre committed to make positive thoughts and
behavior part of our lives. Practice having positive thoughts and behavior daily until they
become a habit.
William James of Harvard University said, "If you are going to change your life, you need
to start immediately and do it flamboyantly."
* As mentioned in Jerry Johnson's book It's Killing Our Kids, p. xvi.
WINNERS VERSUS LOSERS
¨ The Winner is always part of the answer;
The Loser is always part of the problem.
¨ The Winner always has a program;
The Loser always has an excuse.
¨ The Winner says, "Let me do it for you";
The Loser says, "That is not my job."
¨ The Winner sees an answer for every problem;
The Loser sees a problem for every answer.
¨ The Winner says, "It may be difficult but it is possible";
The Loser says, "It may be possible but it is too difficult."
¨ When a Winner makes a mistake, he says, "I was wrong";
When a Loser makes a mistake, he says, "It wasn't my fault."
¨ A Winner makes commitments;
A Loser makes promises.
¨ Winners have dreams;
Losers have schemes.
¨ Winners say, "I must do something";
Losers say, "Something must be done."
¨ Winners are a part of the team;
Losers are apart from the team.
¨ Winners see the gain;
Losers see the pain.
¨ Winners see possibilities;
Losers see problems.
¨ Winners believe in win-win;
Losers believe for them to win someone has to lose.
¨ Winners see the potential;
Losers see the past.
¨ Winners are like a thermostat;
Losers are like thermometers.
¨ Winners choose what they say;
Losers say what they choose.
¨ Winners use hard arguments but soft words;
Losers use soft arguments but hard words.
¨ Winners stand firm on values but compromise on petty things;
Losers stand firm on petty things but compromise on values.
¨ Winners follow the philosophy of empathy: "Don't do to others what you would not
want them to do to you";
Losers follow the philosophy, "Do it to others before they do it to you."
¨ Winners make it happen;
Losers let it happen.
¨ Winners plan and prepare to win.
The key word is preparation.

We hear every day that knowledge is power. Not really. Knowledge is information. It is potential power and it becomes power only when it is acted upon.What is the difference between a person who cannot read and a person who can but does not read? Not a whole lot.Learning is like eating food. It is not how much you eat that matters, what counts is how much you digest.Knowledge is potential power, wisdom is real power.Education takes many forms, it is not just grades and a degree. It is¨ cultivating your strength¨ learning self-discipline¨ listening¨ desiring to learn Our minds, like muscles, stretch or shrink depending on how much or how little we exercise them.

If you think education is expensive, try ignorance.--Derek Bok

Continuous positive education leads to positive thinking

Education is a Reservoir

Positive thinkers are like athletes who, through practice, build an inner reservoir of

stamina that they draw on in competition. If they don't practice, they have nothing to draw

on.

Similarly, positive thinkers regularly build a reserve of positive attitude by constantly

feeding their mind on the pure, the powerful and the positive on a daily basis. They

realize that we are all going to be faced with the negative and if we have the reserve of

positive attitude we will be able to overcome; otherwise the negative will prevail.

Positive thinkers are not fools and they are not going through life with blinders. They are

winners who recognize their limitations, but focus on their strengths. Losers, on the other

hand, recognize their strengths but focus on their weaknesses.

During childhood, we form attitudes that last a lifetime. Undoubtedly, it would be a lot easier and better to have acquired a positive attitude during our formative years. Does that mean if we acquire a negative attitude, whether by design or by default, we are stuck with it? Of course not. Can we change? Yes. Is it easy? Absolutely not. How do you build and maintain a positive attitude?

• Become aware of the principles that build a positive attitude
 • Desire to be positive
 • Cultivate the discipline and dedication to practice those principles

As adults, regardless of our environment, education and experience, who is responsible for our attitude? We are. We have to accept responsibility some time in our lives. We blame everyone and everything but ourselves. It is up to us to choose our attitude every morning. As adults, we need to accept responsibility for our behavior and actions.

People with negative attitudes will blame the whole world, their parents, teachers, spouse, the economy and the government for their failures. 

You have to get away from the past. Dust yourself off, get back into the mainstream. Put your dreams together and move forward. Thinking of the positive things that are true, honest and good, will put us in a positive state of mind.

If we want to build and maintain a positive attitude, we need to consciously practice the following steps: 

Step 1:Change Focus, Look for the Positive

We need to become good finders. We need to focus on the positive in life. Let's start looking for what is right in a person or situation instead of looking for what is wrong. Because of our conditioning, we are so attuned to finding fault and looking for what is wrong that we forget to see the positive picture. Even in paradise, fault finders will find faults. Most people find what they are looking for. If they are looking for friendship, happiness and the positive, that is what they get. If they are looking for fights or indifference, then that is what they get. Caution looking for the positive does not mean overlooking faults.

LOOKING FOR THE GOLD

As a young Scots boy, Andrew Carnegie came to America and started doing odd jobs. He ended up as one of the largest steel manufacturers in the United States.
At one time he had 43 millionaires working for him. Several decades ago, a million dollars used to be a lot of money; even today it is a lot of money. Someone asked Mr. Carnegie how he dealt with people? Andrew Carnegie replied, "Dealing with people is like digging gold: When you go digging for an ounce of gold, you have to move tons of dirt to get an ounce of gold. But when you go digging, you don't go looking for the dirt, you go looking for the gold."

What is your focus? Become a digger for gold. If you are looking for what is wrong with people or with things, you will find many. What are you looking for? Andrew Carnegie's reply has a very important message. There is something positive in every person and every situation. Sometimes we have to dig deep to look for the positive because it may not be apparent. Besides, we are so used to looking for what is wrong with other people and situations, we forget to see what is right. Someone once said that even a stopped clock is right twice a day.

Remember when you go looking for gold, you have to move tons of dirt to get to an ounce of gold. But when you go looking, you don't go looking for the dirt, you go looking for the gold.

Negative People will Always Criticize 

Some people criticize no matter what. It does not matter which side you are on, they are always on the other side. They have made a career out of criticizing. They are "career critics." They criticize as if they will win a prize at a contest. They will find fault with every person and every situation. You will find people like this in every home, family, office. They go around finding fault and telling everybody how bad things are and blaming the whole world for their problems. We have a name for these people. They are called energy suckers. They will go to the cafeteria and drown themselves in 20 cups of tea and coffee and smoke to their hearts' content with one excuse: they are trying to relax. All that they are doing is causing more tension for themselves and for others around them. They spread negative messages like a plague and create an environment conducive to negative results. Robert Fulton invented the steamboat. On the banks of the Hudson River he was displaying his new invention. The pessimists and the skeptics were gathered around to observe. They commented that it would never start. Lo and behold, it did. As it made its way down the river, the pessimists who said it would never go, started shouting that it would never stop. What an attitude!

HOW DO YOU RECOGNIZE PEOPLE WITH A POSITIVE ATTITUDE?

Just like an absence of ill health does not equal good health, an absence of negativity

alone does not make a person positive.

People with positive attitudes have certain personality traits that are easy to recognize.

They are caring, confident, patient, and humble. They have high expectations of

themselves and others. They anticipate positive outcomes. A person with a positive

attitude is like a fruit of all seasons. He is always welcome.

THE BENEFITS OF A POSITIVE ATTITUDE

These are many and easy to see. But what is easy to see is also easy to miss. To

mention a few, a positive attitude

¨ increases productivity

¨ fosters teamwork

¨ solves problems

¨ improves quality

¨ makes for congenial atmosphere

¨ breeds loyalty

¨ increases profits

¨ fosters better relationships with employers, employees, and customers

¨ reduces stress

¨ helps a person become a contributing member of society and an asset to their

country

¨ makes for a pleasing personality

THE CONSEQUENCES OF A NEGATIVE ATTITUDE

Our life is an obstacle course and we become our own biggest obstacle by having a

negative attitude. People with a negative attitude have a hard time keeping friendships,

jobs, marriage and relationships. Their attitude leads to

¨ bitterness

¨ resentment

¨ a purposeless life

¨ ill health

¨ high stress level for themselves and others

They create a negative environment at home and work and become a liability to society.

They also pass on their negative behavior to others around them and to future

generations.

Are we born with attitudes or do we develop them as we mature? What are the factors
that form our attitudes?
If you have a negative outlook on life because of your environment, can you change your
attitude? Most of our attitude is shaped during our formative years.
There are primarily three factors that determine our attitude. They are:
1. environment

2. experience
3. education
These are called the triple Es of attitude. Let's evaluate each of the factors individually.
1. Environment
Environment consists of the following:
¨ Home: positive or negative influences
¨ School: peer pressure
¨ Work: supportive or over critical supervisor
¨ Media: television, newspapers, magazines, radio, movies
¨ Cultural background
¨ Religious background
¨ Traditions and beliefs
¨ Social environment
¨ Political environment
All of these environments create a culture. Every place be it a home, organization or a
country has a culture.
Have you noticed that sometimes you go to a store and you find the salesperson polite,
the supervisor, manager and owner polite as well? Yet you go to another shop and you
find everyone rude and discourteous.
You go to a home and you find the kids and parents well-behaved, courteous and
considerate. You go to another home where everyone is fighting like cats and dogs.
In countries where the government and political environment is honest, generally you will
find that the people are honest, law abiding and helpful. And the reverse is true too. In a
corrupt environment, an honest person has a tough time. Whereas in an honest
environment, the corrupt one has a tough time.
In a positive environment, a marginal performer's output goes up. In a negative
environment, a good performer's output goes down.
Culture in any place always goes top down, never bottom up. We need to step back and
look at what kind of environment we have created for ourselves and those around us. It is
tough to expect positive behavior in a negative environment. Where lawlessness
becomes the law, honest citizens become cheats, crooks and thieves.
Isn't it time to evaluate the environment that we are in or we have created for others?

2. Experiences
Our behavior changes according to our experiences with people and events in our life. If
we have a positive experience with a person, our attitude toward him becomes positive
and vice versa.
3. Education
I refer to both formal and informal education, not just academic qualifications. Knowledge
strategically applied translates into wisdom, ensuring success. I talk of education in the
broader sense. It makes the role of the ; educator vital. A teacher affects eternity. The
ripple effect is immeasurable.


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There was a man who made a living selling balloons at a fair. He had all colors of
balloons, including red, yellow, blue, and green. Whenever business was slow, he would
release a helium-filled balloon into the air and when the children saw it go up, they all
wanted to buy one. They would come up to him, buy a balloon, and his sales would go up
again. He continued this process all day. One day, he felt someone tugging at his jacket.
He turned around and saw a little boy who asked, "If you release a black balloon, would
that also fly?" Moved by the boy's concern, the man replied with empathy, "Son, it is not
the color of the balloon, it is what is inside that makes it go up."
The same thing applies to our lives. It is what is inside that counts. The thing inside of us
that makes us go up is our attitude.
Have you ever wondered why some individuals, organizations, or countries are more
successful than others?
It is not a secret. These people simply think and act more effectively. They have learned
how to do so by investing in the most valuable asset--people. I believe that the success
of an individual, organization or country, depends on the quality of their people.
I have spoken to executives in major corporations all over the world and asked one
question: "If you had a magic wand and there was one thing you would want changed,
that would give you a cutting edge in the marketplace resulting in increased productivity
and profits, what would that be?" The answer was unanimous. They all said that if people
had better attitudes, they'd be better team players, and it'd cut down waste, improve
loyalty and, in general, make their company a great place to work.
William James of Harvard University said, "The greatest discovery of my generation is
that human beings can alter their lives by altering their attitudes of mind."
Experience has shown that human resources is the most valuable asset of any business.
It is more valuable than capital or equipment. Unfortunately, it is also the most wasted.
People can be your biggest asset or your biggest liability.
TQP--TOTAL QUALITY PEOPLE
Having been exposed to a number of training programs, such as customer service,
selling skills, and strategic planning, I have come to the conclusion that all these are
great programs with one major challenge: None of them works unless they have the right
foundation, and the right foundation is TQP. What is TQP? TQP is Total Quality People--
people with character, integrity, good values, and a positive attitude.
Don't get me wrong. You do need all the other programs, but they will only work when
you have the right foundation, and the foundation is TQP. For example, some customer
service programs teach participants to say "please," and "thank-you," give smiles and
handshakes. But how long can a person keep on a fake smile if he does not have the
desire to serve? Besides, people can see through him. And if the smile is not sincere, it is
irritating. My point is, there has to be substance over form, not form over substance.
Without a doubt, one does need to remember "please" and "thank-you," the smiles, etc.--
they are very important. But keep in mind that they come a lot easier when accompanied
by a desire to serve.
Someone once approached Blaise Pascal, the famous French philosopher and said, "If I
had your brains, I would be a better person." Pascal replied, "Be a better person and you
will have my brains.

The Calgary Tower stands at 190.8 meters. The total weight of the tower is 10,884 tons,
of which 6,349 tons is below ground (approximately 60%). This shows that some of the
greatest buildings have the strongest foundations. Just like a great building stands on a
strong foundation, so does success. And the foundation of success is attitude.
YOUR ATTITUDE CONTRIBUTES TO SUCCESS
A study attributed to Harvard University found that when a person gets a job, 85% of the
time it is because of their attitude, and only 15% of the time because of how smart they
are and how many facts and figures they know. Surprisingly, almost 100% of education
dollars go to teach facts and figures which account for only 15% of success in work!
This book is all about that 85% of success. Attitude is the most important word in the
English language. It applies to every sphere of life, including one's personal and
professional life. Can an executive be a good executive without a good attitude? Can a
student be a good student without a good attitude? Can a parent, teacher, salesman,
employer, employee be good in their roles without a good attitude?
The foundation of success regardless of your chosen field, is attitude.
If attitude is such a critical factor in success, shouldn't you examine your attitude toward
life and ask how your attitude will affect your goals?
ACRES OF DIAMONDS
There was a farmer in Africa who was happy and content. He was happy because he
was content. He was content because he was happy. One day a wise man came to him
and told him about the glory of diamonds and the power that goes along with them. The
wise man said, "If you had a diamond the size of your thumb, you could have your own
city. If you had a diamond the size of your fist, you could probably own your own
country." And then he went away. That night the farmer couldn't sleep. He was unhappy
and he was discontent. He was unhappy because he was discontent and discontent
because he was unhappy.
The next morning he made arrangements to sell off his farm, took care of his family and
went in search of diamonds. He looked all over Africa and couldn't find any. He looked all
through Europe and couldn't find any. When he got to Spain, he was emotionally,
physically and financially broke. He got so disheartened that he threw himself into the
Barcelona River and committed suicide.
Back home, the person who had bought his farm was watering the camels at a stream
that ran through the farm. Across the stream, the rays of the morning sun hit a stone and
made it sparkle like a rainbow. He thought it would look good on the mantle piece. He
picked up the stone and put it in the living room. That afternoon the wise man came and
saw the stone sparkling. He asked, "Is Hafiz back?" The new owner said, "No, why do
you ask?" The wise man said, "Because that is a diamond. I recognize one when I see
one." The man said, no, that's just a stone I picked up from the stream. Come, I'll show
you. There are many more." They went and picked some samples and sent them for
analysis. Sure enough, the stones were diamonds. They found that the farm was indeed
covered with acres and acres of diamonds.*
What is the moral of this story?
There are five morals:
1. When our attitude is right, we realize that we are all walking on acres and acres of
diamonds.
· Attributed to Dr Russel Conwell .
· Opportunity is always under our feet. We don't have to go anywhere. All we need
to do is recognize it.
2. The grass on the other side always looks greener.
3. While we are dyeing the grass on the other side, there are others who are dyeing the
grass on our side. They would be happy to trade places with us.
4. When people don't know how to recognize opportunity, they complain of noise when it
knocks.
5. The same opportunity never knocks twice. The next one may be better or worse, but it
is never the same one.
DAVID AND GOLIATH
We all know the story of David and Goliath. There was a giant who was bullying and
harassing the children in the village. One day, a 17-year-old shepherd boy came to visit
his brothers and asked, "Why don't you stand up and fight the giant?" The brothers were
terrified and they replied, "Don't you see he is too big to hit?" But David said, "No, he is
not too big to hit, he is too big to miss." The rest is history. We all know what happened.
David killed the giant with a sling. Same giant, different perception.
Our attitude determines how we look at a setback. To a positive thinker, it can be a
stepping stone to success. To a negative thinker, it can be a stumbling block.
Great organizations are not measured by wages and working conditions, they are
measured by feelings, attitudes and relationships.
When employees say, "I can't do it," there are two possible meanings. Are they saying
they don't know how to or they don't want to? If they don't know how to, that is a training
issue. If they are saying they don't want to,
it may be an attitude issue (they don't care) or a values issue (they believe they should
not do it).
A HOLISTIC APPROACH
I believe in the holistic approach. We are not an arm and a leg, but a complete human
being. The whole person goes to work and the whole person comes home. We take
family problems to work and work problems to the family. What happens when we take
family problems to work? Our stress level goes up and productivity comes down.
Similarly, work and social problems have an impact on every aspect of our lives.
Take any one of those items and extrapolate it into sophisticated adult terms and apply it
to your family life or your work or your government or your world and it holds true and
clear and firm.

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